Vision, mission and strategic intent


To be an internationally recognised and respected gaming and hospitality group delivering superior returns for our shareholders, being an employer of choice for our employees and providing memorable experiences for our guests.


our strategic intent

Sun International develops, invests in and manages properties in the gaming and hospitality industry.

We are specifically focused on South Africa, Latin America and other international markets where we have a competitive advantage.

Our objective is to remain relevant and competitive in our existing operations and to actively grow and diversify the business into new geographies and products in order to deliver sustainable earnings growth to enhance long-term value creation for shareholders and create value for all stakeholders.


mission statement

We will be recognised internationally as a successful leisure group offering superior gaming, hotel and entertainment experiences which exceed our guests’ expectations.

We will create an environment in which all employees are well-trained, motivated and take pride in working for the Group.

Innovation, fun and an obsession with service excellence and efficiency will make Sun International a formidable competitor and provide our shareholders with superior returns.

We will at all times remain mindful of our responsibilities towards our stakeholders, including the communities we serve.